No one knows better than Elissa Ashwood that the life of an entrepreneur can be fraught with twists, turns and surprises — some even life threatening.
Deep in the throes of starting her software company Truly Accomplished, she was diagnosed with breast cancer. With determination and courage she stepped back from the day-to-day operations of the startup to concentrate on her full recovery.
“Things happen!” said Ashwood. “What can you do to deal with it?”
As a cancer survivor, Ashwood is even more committed to and convinced of the difference Truly Accomplished’s Trueprint software and methodologies can provide to improve the quality of people’s lives.
Trueprint helps individuals, companies and programs focus and follow through to accomplish goals.
The software and methodologies are based on 30 years of award-winning research and a powerful measurement and feedback system. Ashwood said it creates on average 150 percent increased effectiveness with organizations using it to increase productivity, retain talent and motivate action.
For leaders wanting to help their team members combine personal success with company success, Truly Accomplished developed Trueprint PRO. The software is used for leadership development, retention pilots, organizational change and widespread employee engagement efforts.
“Our mission is to use the most effective, relevant, motivational self-management solutions to help you do the things that matter to you,” said Ashwood. “Learning to think about your priorities in this new way is game-changing. Business-changing. Life-changing!”
Her “can-do,” never give up attitude started at a young age where she admits to “always being fascinated with figuring out what you want.” At the age of 27, Ashwood was VP of finance at Citibank and a mom.
Her leadership experience includes roles as a Finance and HR executive at Fortune 100 companies, including McKinsey & Co. and Strategy 42. She quickly found success in developing leaders and improving the performance of some of the best organizations in the world. At the same time, Ashwood mastered the work-family balance, rethinking how to achieve career success without giving up the best parts of personal life.
All of these factors led to her quitting a lucrative corporate career to build a new company that helps people and business improve their happiness and, ultimately, effectiveness with technology as a driver.
“I loved corporate life. I worked with some amazing people. I was doing the best work of my life,” Ashwood admitted. “But I wanted to concentrate on that one small slice of my work.”