Dennis Schleicher – Vice President, Research & Design
Fresh on the heels of expanding its Harrisburg headquarters and opening a new Philadelphia-area office, award-winning experience (UX) firm Red Privet, LLC, has created the new executive role of Vice President, Research & Design.
Highly-respected 20-year UX veteran Dennis Schleicher has accepted the position. He’ll be responsible for the day-to-day management of design teams across Red Privet’s three Pennsylvania offices, while helping refine the company’s research and design strategy, process and new service initiatives. Schleicher was most recently the Director of User Experience Teams at Sears.
“Thanks to amazing clients and a great team, we’ve tripled in size in relatively short period of time,” said Red Privet Founder/CEO Matt Hummel. “Dennis’s extensive background in building, scaling and managing successful UX practices brings a tremendous amount of leadership to our executive and design teams. We’re excited to have him here.”
“I believe our growth has a direct correlation to the personal, hands-on approach of our executive team,” Hummel added. “Dennis’s presence allows us to focus on building deeper relationships with our existing clients, while discovering new opportunities to grow our company.”
Christopher Bennet – Principal Visual Designer
An inventive visual design specialist (and one funny dude), Chris brings over a decade of strategic, creative direction to his role as Red Privet’s Principal Visual Designer.
A Philadelphia native and West Chester University alum, Chris cut his teeth as an interactive web designer for ATX Communications, and later as the owner of his freelance design shop. It wasn’t long before his eye-catching work attracted the attention of popular basketball shoe and apparel company AND1, which recruited him to transform their multi-channel design efforts.
When AND1 headed west, Chris stayed put and built a reputation as a top-notch visual design leader. Wilmington, DE-based advertising agency Archer Group chose him as Art Director, where he helped create an Appy Award-winning iPhone app and charted design strategies for consumer brands such as Wawa, Comcast SportsNet, Prudential, and DuPont. And he helped grow a relationship with financial services giant Chase into Archer’s second largest account.
His wife, daughter and 2 dogs are the center of his world. And he’s proud to be the only 6’4” “Cheer Dad” on his daughter’s cheerleading squad.
Steven Pashley – Principal Experience Designer
A 15-year design veteran and creative leader, Steve found his love for research-based CX design working in ecommerce. Designing and refining countless carts and product pages showed him how an outstanding customer experience really moves the needle for business.
His philosophy? Give the customer what they need. Get out of the way. Prosper online. Find opportunities that lie beyond the obvious. Use peripheral vision to find inventive ideas and pull them into focus.
Prior to Red Privet, Steve was Lead, User Experience Design at Cadient Group, developing engaging experiences for patients and healthcare professionals. As Creative Director, User Experience and Design for Pet360, he oversaw critical design enhancements for PetFoodDirect.com. At Lenox, his web designs were credited with helping double online sales within two years.
Always game for a challenge, Steve sees every business obstacle as an opportunity to learn, grow and make a positive impact on users. He’s also proud to have mentored many junior designers along the way.
A Philly native, you can find Steve going hoarse at Eagles and Phillies games, or hanging out with his lovely wife and their two awesome dogs. Want to hear some funny stories? Ask him about his brief stint as a professional bowler. You read that right.