AlphaLab is more than just physical space for technology startup companies to launch. It’s not just the plywood offices, desks, meeting spaces and well-stocked kitchen to fuel 18-hour work days.
Perhaps the most important aspect is the knowledge sharing. AlphaLab sets up regular information sessions on business basics that can easily be overlooked in the heat of getting a company off the ground.
This past week, AlphaLab brought in alum Phil Anderson of BudgetSimple to give the fledgling companies a primer on Internet marketing and search engine optimization.
Apple laptops were glowing in a semi-circle complete with pizza, wings and breadsticks as Anderson imparted valuable knowledge on this often-neglected topic that can make a true difference in a startup’s plight.
Digital Dream Labs’ Justin Sabo said these types of courses are truly helpful. He admitted that developing an SEO and Internet marketing strategy has been high on his list, but focusing attention to it has been tough. The hour-long presentation put it back on his radar screen.
Anderson kept the presentation engaging, fun and relevant by actually reviewing some of the AlphaLab companies’ web sites and marketing strategies. Anderson talked candidly about his experiences marketing his Beerby and BudgetSimple apps while providing tips to avoid common Google AdWords strategy mistakes and e-mail marketing insight.
Anderson said he enjoys being able to provide knowledge and help guide the next wave of entrepreneurs.
Yet another installment in the TEQ Startup Project (TSP) where Techburgher and TEQ have been following the current class of AlphaLab companies. We’re also exploring other facets and resources for Pittsburgh’s tech startups. Up next is Bruno Works. Look for more coverage in TEQ magazine and TechVibe Radio.