Wombat to Help with Corporate Phishing Problems

Have a phishing problem?

You are not alone. The number of phishing attacks have increased 59% between 2011 and 2012, with global losses estimated at $1.5 billion in 2012. (1)

What was the cost to your business?

According to a recent PwC report, 82% of large organizations had staff-driven incidents. (2)

Are you frustrated that your users keep falling for phishing attacks?

For a fraction of the money it costs you to clean infected PCs Wombat Security Technologies can teach your employees to avoid phishing attacks. Developed at Carnegie Mellon University, Wombat Security offers the most effective Anti-Phishing training solution available.

Wombat’s customers have experienced greater than 80% reduction in susceptibility to attack when using our anti-phishing assessment and training modules as part of a Continuous Security Training Program.
There are three simple steps to teach your workforce to avoid phishing attacks.

Don’t wait! The phishing problem is only getting worse and you need to educate your employees . . .fast.

Click here to sign-up for a live demo and to see how easy it is to change user behavior.

Top Search Engine Marketing Mistakes to Avoid

gapupBy Benjamin Rosenthal, GapUp.com

Using Search Engine Marketing (SEM) to advertise your products and services can be a great way to cost effectively increase sales and revenues for your business.  Over 225 million adults in North America (almost 80% of the adult population) use the Internet and are increasingly looking for local services online.  However, it’s also very easy to spend your entire budget without having anything to show for it if you’re not careful.  Just like investing in real estate, trading stocks or running a new business, having the right expertise in SEM can make all the difference in the world when it comes to making money instead of losing it.

Here are a few of the biggest mistakes I see when I’m performing audits on Pay-Per-Click accounts.

1)  Running the same campaign on both the search and display networks. When setting up a new campaign Google will tell you that opting in to both networks is the “Best opportunity to reach the most customers.” Advertising on the display network can be a great opportunity for increasing sales. However, these campaigns need to be created, tracked, and managed separately to achieve peak performance.  People entering a keyword search at google.com are in a very different stage in the buying cycle than someone who happens to see a banner ad on a site like the New York Times.  You’ll want take advantage of this by designing and targeting your advertisements appropriately.

2)  Using too many “broad match” keywords.  What is keyword match type?  Match type determines how similar a Google search must be to your keywords for it to trigger your ads. “Broad match,” which Google sets keywords to by default unless you select otherwise, will match to all kinds of words and phrases you would never expect.  Let’s say you’re a dentist and have chosen the broad match keyword “dentist” to attract customers searching for your services.  Google could show your ads to people searching for “dental school,” “dental tools,” or even bad “bad dentist.”  Choosing the match types “exact” or “phrase” will prevent this from happening.

3)  Not setting up conversion and website tracking.  Many people setting up AdWords campaigns for the first time are so busy thinking about all of the different features and settings that they give very little thought to what happens after someone clicks on the ads and actually ends up on their website. How will you know if your campaign is working?  By setting up conversion tracking you’ll be able to tell things like how many people are filling out your ‘contact us’ form, how many people are calling your phone number, and how much time people are spending on your website.  Over time, using this conversation data is essential to proving ROI and managing the account effectively.

Benjamin Rosenthal is the Principal of Gap Up Internet Marketing; a Pittsburgh based Google AdWords Certified Partner. Email benjamin@gapup.com or call 412-404-6132 to learn more about advertising online or to receive a free audit of your search marketing campaigns.

 

 

North Allegheny: Heading Toward the Educational Forefront with Technology

It’s no secret that technology has pushed its way to the forefront of our lives.  From personal email to everyday work tasks, it has become omnipresent.  So too has it become the center of children’s’ lives, for better (i.e. interactive learning videos and applications) and for worse (strong reliance on computers, MP3s and tablets leads to less physically-active play).  It’s true that technology use for kids is controversial; however schools these days are taking a positive approach to tech usage.  North Allegheny School District wants to use it to enhance the classroom experience.

Education Then and Now

Do you remember your elementary school days?  Teachers wrote with chalk on a blackboard, showed you slides on an archaic black-and-white projector, maybe even popped a VHS tape in to better illustrate a lesson.  Those days are, by-and-large, gone.  We’ve entered an age where technologically-advanced teaching has prevailed, which is why North Allegheny will undergo a 7-year endeavor to update its elementary school facilities with the help of a $4 million loan from PNC.  NA says that its 7 elementary schools are sorely in need of upgrades, as the wiring systems alone date back to 1999.

NA’s Educational Technology Goals

North Allegheny would like to surge back to the forefront of education for young children, and doing so means providing the same educational technology that Pittsburgh and schools in cities around the country are already using.  To fix the aforementioned wiring issue, the schools will install Wi-Fi systems, currently only in use at the two high schools, which promise to enable the use of devices like iPads both for in-class activities and for enhanced communication with hearing-impaired students.

And remember those chalk boards and projectors we mentioned earlier?  Adios!  NA says that upgrading from these traditional tools (or at least supplementing them) to the more innovative “white board” technology would broaden the ways kids learn and afford teachers more flexibility in preparing and sharing lessons.  Electronic “white boards” enable teachers to prepare lessons on their own laptops at home, and then use a plug-and-play method of sharing, where the teacher can plug in their computer to the classroom device and display the lesson materials easily on the screen.  School officials have traveled to other districts to see this technology in action, noting the benefits of being able to take students on “electronic field trips” to far-away places through interactive learning without ever leaving the classroom.

North Allegheny looks forward to the changes to come, noting that they currently have 400 gently-used laptops from the high schools to use in classrooms when the wireless overhaul is complete.  The district is excited by the possibility of allowing students to take state-sponsored standardized tests like the PSSA completely online, a move not yet made due to fear of hundreds of test takers overloading the current computer network.

North Allegheny is climbing its way back up the totem pole with improved educational technology for its Pittsburgh students.  Chalk boards and projectors have gone away; iPads, Laptops and smart whiteboards are here to stay.  And in addition to improving overall learning opportunities, NA has made a few steps toward improved student safety, with a two-step security system to identify and admit visitors via phone and video connections.  It’s clearer than ever that offering world-class education means staying ahead of the technological curve, and North Allegheny School District will do just that.

A New Business Frontier: Pittsburgh’s Big Data Plan

When you think of Pittsburgh as a business center, what comes to mind?  Steelworkers?  Oil and gas?  Do you have a more modern vision of Pittsburgh as the hub of medical innovation, a la UPMC?  Well, new developments suggest that we should also start viewing our city’s business landscape as tech savvy.  That’s right; Pittsburgh is leading the way in technology and Big Data.

Big what?

Big Data.  It’s the term we now use to describe the current technology boom taking over the country, including ever-increasing amounts of information being generated and shared online by both individuals and businesses.  Data sharing comes in the form of social media information posted to Facebook, Twitter and other platforms from our computers, tablets and mobile devices.  Big Data stems from using these electronic devices and tools to collect information and making business decisions based on that flow of information.

So where does Pittsburgh come in?

Pittsburgh recently became a driving force in the data sphere with the creation of Pittsburgh DataWorks last month.  DataWorks is a collection of private companies, research universities, investment leaders and others who have come together in a joint effort to bring Pittsburgh to the center of that data industry in order to expand its tech-related economic potential.  Some organizations involved in the effort include:

  • IBM
  • Carnegie Mellon University
  • Google
  • Pittsburgh Technology Council
  • University of Pittsburgh
  • University of Pittsburgh Medical Center
  • Urban Redevelopment Authority

What do the city of Pittsburgh and its DataWorks project plan to do?

DataWorks plans to utilize data in practical business applications.  Steering away from the superficial nature of basic social networking, Pittsburgh’s goal is to use data collection and analysis as a business tool.  To do this, the DataWorks project will play on the intrinsically-mobile nature of data usage and sharing and focus on building the industry in Pittsburgh, which has both the large population and leading companies needed to push the initiative further.

DataWorks has specific goals in mind for Pittsburgh’s business community:

  • To build an industry, both physical and virtual, where data ideas and projects will develop and thrive.  We have the ability to store and process mass volumes of data, so a focused industry will expedite this.
  • To promote and provide education that will enable the upcoming generation to enter data-related careers
  • To provide researchers and entrepreneurs in Pittsburgh opportunities to boost economic growth in data-related businesses

How will DataWorks teach Pittsburghers about Big Data and data science?

DataWorks plans to educate students and businesses through its own educational offerings, as well as by promoting related educational technology events in Pittsburgh.

  • Job fairs will be offered for students wishing to enter a data-centered business career.
  • Hands-on workshops and labs will teach the community about Big Data tools.
  • Meet and greets with current data specialists will provide opportunities to ask questions.
  • Volunteer opportunities will give individuals insight into major Pittsburgh data projects.
  • Hackathons offer the chance to help develop programs to cope with current data problems.

It’s difficult to predict the future of Big Data; however, with projects like DataWorks, Pittsburghers can rest-assured that our city is on the leading edge of technology innovations and advancements.  Our medical centers have even indicated that improved data processes have enhanced and expedited patient care!  So what’s next?  We’ll have to wait and see!

SDLC Partners Releases White Paper on Member-Centric Care Optimization

 

SDLC Partners

SDLC Partners

SDLC Partners, a leading provider of healthcare business and technology solutions announced the publication of a white paper on Member-Centric Care Optimization (MCCO). The white paper, written by Eric Dahlem, Business Transformation Practice Director at SDLC Partners, highlights the need in the new consumer-centric market for risk assessment models and care delivery systems to be more focused on outcomes and value to the patient/member while utilizing the organization’s scarce resources in the most efficient manner.

MCCO provides the missing link in risk stratification and engagement execution by going beyond gaps-in-care and cost triggers to include consumer behavioral/preference, outreach effectiveness, and health literacy data to augment care plan adherence using the most efficient and effective means necessary (e.g., web/fulfillment, nurse, integrated voice response, etc.) The white paper describes the framework in greater detail highlighting the factors, value drivers, capabilities and benefits. It is available for download by clicking here.

Eric Dahlem will speak to components of MCCO at AHIP Institute on June 13, 2013 in Las Vegas. A well-respected panel of experts will join Eric as they discuss this critical topic. Details on this speaking engagement are forthcoming.

About SDLC Partners, L.P. 

SDLC Partners, L.P., headquartered in Pittsburgh, PA, opened its doors in 2004 as the business minded, tech savvy, people-driven alternative to large consulting organizations. The firm’s 375+ employees deliver process improvement, analytics, and technology solutions to Fortune 1000 and mid-market customers by effectively working with business and I.T. to serve as the “execution partner of choice” for improving speed to market, reducing costs, and enhancing quality. SDLC’s health care solutions and tools seamlessly link business and technology to improve the quality of patient care, reduce costs, improve operational performance, and support revenue growth.

For more information about SDLC Partners, visit www.sdlcpartners.com or contact Scott Barnyak at 412-373-1950 or sbarnyak@sdlcpartners.com.